About the Project
Intasida came with nothing: no brand, no screens, no design system. The challenge was to build everything from scratch while keeping the product coherent, scalable and ready for a real market launch. As the sole designer on a team of 15, every visual decision, from the logo to the first screen, was mine to make and defend.
Outcomes
Intasida launched successfully and gained over 3,000 user signups within the first 2 months. The brand identity and product design gave the company a credible, professional presence that resonated with early users and set a strong foundation for future growth.
Process
User research
Interviewed buyers and vendors to understand the common frustrations around online transactions, delayed deliveries, and unresolved disputes — uncovering transparency and trust as the platform's biggest challenges
High-fidelity design
Designed the complete product experience in Figma — covering onboarding, product discovery, checkout, dispute resolution, and order tracking to create a safer buying experience for both parties
Brand identity & design system
Built a scalable design system with reusable components, typography, colour tokens, and UI patterns to maintain consistency across the platform and support future product growth
Prototyping & Testing
Ran usability testing with buyers and vendors to validate transaction flows, dispute reporting, and communication patterns — refining the experience before final handoff to development
Ready to build something great together?
If you care deeply about the details and want a designer who will treat your product like their own, let's talk.
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