A website redesign that transformed a generic, template-feel product page into a confident, character-driven experience for Wordfully — an AI grammar and writing assistant trusted by 50,000+ organisations worldwide.

Wordfully had a product worth talking about — an AI grammar checker trusted by 50,000+ organisations worldwide, with users at Google, Microsoft and Meta. But the website felt like a template picked off a shelf. The colour palette was flat, the typography lacked intention, and nothing about the design communicated the intelligence of the product behind it. The client reached out for a redesign.
A fully redesigned website with a bold purple-led visual identity, elevated typography hierarchy, and a hero section with personality and warmth. The redesign is awaiting implementation by the client.


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